In recent years, tire companies have set their sights on the field of new energy tires, and countless new energy tires have been launched. Moreover, some tire companies are very far-sighted to seize the original equipment market for new energy vehicles. Everyone knows that new energy is the future trend, so they all establish brands in the field of new energy, and original equipment tires are a very good way. For a brand, the promotion of the original equipment on the car will be more effective than shouting on the street. But at present, new energy vehicle tires cannot subvert the market. Most of the entire new energy tire market is equipped with original equipment. The replacement market is difficult to advance.
When it comes to new energy, it is inevitably associated with words such as intelligent autonomous driving. As an important part of a car, tires are undoubtedly important for autonomous driving. Many tire companies have started research on tires in the era of autonomous driving early. For example, the "Hexonic" and "HLS-23" series concept tires launched by the world-renowned high-end tire manufacturer Hankook Tire. These two tires were nominated for the 2019 IDEA (International Design Excellence Awards) Awards of Excellence in the Automotive and Transportation category.
For tire giants, whoever keeps up with the development of the automobile era and can participate in the future development of automobiles will gain the initiative in the future of the tire industry. Michelin has cooperated with Einride A.B. as early as 2019. The two parties will jointly develop self-driving electric truck technology, including digital logistics and transportation on the Einride platform.
The "intelligence" in smart tires means that in the future, tires will no longer be passive rubber compounds on vehicles, but an important part of vehicle control systems that affect vehicle driving safety and comfort, and can provide control for both inside and outside users. The system provides data information. The smart tire is equipped with a computer chip, or the computer chip is connected with the carcass, it can automatically monitor and adjust the tire's running temperature and air pressure, so that it can maintain the best running state under different conditions, which not only improves the safety factor , and save money. It is estimated that the smart tires after a few years can detect the wetness of the road surface and change the pattern of the tires to prevent skidding.
Although, at present, the use of new energy tires is still dominated by original equipment, and the replacement market only accounts for a small part. However, with the popularity of new energy vehicles, new energy special tires will gradually become popular. At the same time, for the fleet, the low energy consumption of new energy tires is also the key to their popularity. Perhaps the future era of tires is opened because of the outbreak of new energy